Holistic SolopreneurWordPress

OptimzePress vs Premise


You are looking at adding either landing pages or membership capability to your website, you want to add value, set up a complete marketing machine.   There are a lot of options out there, but the forerunners are OptimizePress and Premise.

Top Questions:

  1. What’s the difference between them?
  2. Which is better?

Optimizepress is a WordPress theme or plugin designed to allow you to set up professional squeeze pages, sales pages and membership sites.

Premise is a WordPress Plugin designed to setup up professional squeeze pages, sales pages and membership sites.

Now there was a time when Premise with the new kid on the block and had not matured to the same level as OptimizedPress, at the time of this writing, I am really having a hard time finding features that are both the same.


  • Sales/marketing pages (squeeze pages)(email list integration)
  • Landing pages
  • Membership portal
  • Launch funnels
  • Training video and support


  • Sales/marketing pages (squeeze pages)(email list integration)
  • Landing pages
  • Membership portal
  • Launch funnels
  • Training video and support

The biggest different I found was that you can use OptimizePress as a theme or a plugin.  I would think that Premise would not be going in that direction since they already have Genesis Framework and dozens of themes and plugins.

I believe that thing that sets the two systems apart is the GU, how they go about creating the environment for you to quickly learn and integrate their option into your website.

So to answer the question which is better, it is almost impossible.  You will just have to decide for yourself.   I selected Premise as I feel that it will give me a more stable environment with the Genesis Framework I am already using.


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