Selecting a Good Domain Name is Critical For the Success of Your Website
If you are starting a new business and need to establish an online presence, the first thing you need to do is select and register a domain name. Do not take this step for granted, because the domain name you choose can make or break your websites success. Also, do not want to wait too long to register a domain name, in case the one you need is already taken.
If you are not sure what a domain name is; it is the thing that makes your website unique. It is what a customer will type into a browser when they need to go to your website. For this reason, the number on rule in selecting a domain name is to pick something that is easy for them to remember.
Think of it like this. If you are at a busy cocktail party, telling people about your business and someone asks what your web site is, you want to be able to tell them a name that they do not have to write down and will still remember in the morning.
To determine what this magical name is, you need input from other people. Tell your potential name to the least technical savvy person you know (like your Grandmother) and see what reaction you get. If they look at you with a blank face and cannot repeat back what you just said, you may want to reconsider your choice. Keep repeating this process until you find a name that is both available and catchy.
You should also strongly consider using a name that explains what your business is and contains a popular search keyword. Take for example a used book seller named Winston’s. Rather than trying to register the domain name winstons.com, you should consider winstonsusedbooks.com instead. Sure, the name is longer, but it is not too long to be remembered and is likely to rank higher by the search engines when people do a search for used books.
Finding a good domain name could be the critical factor that determines whether your business succeeds or fails. Take the time to really pick a good one. To find out whether the domain name you want is taken, go to http://www.whois.com and do a domain name search. This domain name registrar will not only tell you if the name has been taken, but it will also suggest alternatives.
Sara Morgan is the author of “No Limits: How I escaped the clutches or Corporate America to live the self-employed life of my dreams”. As a professional web developer for the past 12 years, she knows a thing or two about web sites. She has just completed a do-it-yourself guide for non-techies that want to build their own professional looking websites for very little money. You can sign-up to download the FREE guide from her company’s website at http://www.custsolutions.net.
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